This article is written for optical store owners, independent eyewear brands, online eyewear sellers, and wholesale buyers who are facing a common challenge: frames that look good but don’t sell. Rather than focusing on trendy design concepts, the article explains how to choose glasses frames that sell consistently, reduce inventory risk, and support fast reordering. By breaking down commercial eyewear logic, it helps buyers build a profitable, data-driven frame assortment using proven, sellable styles instead of high-risk designs.
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