Color is one of the most overlooked factors in metal eyewear buying, yet it directly affects try-on rates, sell-through, and inventory turnover. This guide breaks down why Rose Gold, Champagne Gold, and Gunmetal consistently outperform traditional gold, silver, and black finishes, and shows retailers how to build a balanced, low-risk metal frame color portfolio backed by IU EYEWEAR's stable plating and finishing process.
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