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Private Label Eyewear Manufacturer

Build Your Own Eyewear Brand with Our Existing Collections
IU Eyewear provides Private Label eyewear solutions for optical retailers, eyewear distributors, online eyewear businesses, emerging brands and professional buyers.

Our Private Label program allows you to select suitable models from our existing optical frame and sunglasses collections, add your own brand identity, and develop a branded eyewear collection without creating completely new frame designs. Our collections include acetate, metal, TR90, titanium and Ultem optical frames, with selected sunglasses also available for Private Label projects.

What Is Private Label Eyewear?

Private Label eyewear allows you to use existing eyewear designs from a manufacturer's collection and sell them under your own brand. Instead of developing a completely new frame from the beginning, you select suitable models from our existing collection and customize the product with your branding — a practical solution for businesses that want to develop their own eyewear collection while avoiding the development process associated with completely new frame designs.

Who Is Private Label Eyewear For?

Our Private Label service is designed for professional B2B buyers who want to build or expand their own eyewear brand.
Eyewear Distributors
Develop branded collections for regional distribution and wholesale markets.
Online Eyewear Businesses
Select commercially suitable products and sell them under your own brand.
 
Optical Stores & Retailers
Create an in-house eyewear collection under your own brand.
Emerging Eyewear Brands
Launch a branded collection using existing frame designs without starting every product from scratch.
Optical Chains
Develop consistent branded collections for multiple retail locations.
Professional Eyewear Buyers
Build collections according to your target market, customer profile and price positioning.
 

How Private Label Eyewear Works

01 
Select Your Eyewear Collection
Start by browsing our existing optical frame and sunglasses collections. Our sales team can help you identify suitable models based on your target market and product positioning. Available materials include:
Browse Our Eyewear Catalogs →
02
Select Models & Colors
Choose the models and colors that fit your brand. You can build a collection across different frame shapes, materials and styles according to your product strategy. The selected models remain based on our existing frame designs, allowing you to avoid the development process required for completely new molds.
03
Add Your Brand Logo
We support several branding methods depending on the frame material and construction. Our team will recommend the appropriate branding method based on the selected product. Available options include:
Material Note
For TR90 frames, silk printing is generally recommended instead of laser engraving on the temples.
04
Customize Your Packaging
A Private Label project can also include branded packaging to create a complete brand experience. Available options may include:
Packaging MOQ and production requirements are confirmed separately according to the project.
05
Confirm Specifications & Production
After the models, colors, branding and packaging are confirmed, we finalize the product specifications and arrange production. Before production, our team will confirm:

Private Label Optical Frames

Optical frames are the primary focus of our Private Label eyewear program. Our existing collections cover multiple materials and styles, allowing you to build collections for different customer segments and market positions.
01 / ACETATE
Private Label Acetate Glasses Frames
Acetate frames are ideal for brands looking for a premium and fashion-oriented appearance. Our existing acetate collection includes different frame shapes, colors, patterns and constructions.
Select suitable models from the collection and add your own branding to create a distinctive optical frame collection.
02 / METAL
Private Label Metal Glasses Frames
Metal frames provide lightweight construction and versatile styling for classic, professional and contemporary eyewear collections. Different shapes and finishes can be combined to create collections for men's, women's and unisex markets.
Explore Metal Frames →
03 / TR90
Private Label TR90 Glasses Frames
TR90 frames offer lightweight and flexible options for practical everyday eyewear collections. The collection includes different commercial shapes and colors suitable for a variety of retail markets.
For TR90 frames, silk printing is generally recommended for temple branding rather than laser engraving.
04 / TITANIUM
Private Label Titanium Glasses Frames
Titanium frames are suitable for brands looking for lightweight and premium-oriented optical collections. Selected titanium models can be branded according to the frame construction and available customization options.
05 / ULTEM
Private Label Ultem Glasses Frames
Ultem frames offer lightweight and durable options for everyday optical collections. Selected existing Ultem models can be considered for Private Label branding according to the product construction.

Private Label Sunglasses

Although optical frames are our primary Private Label product, selected sunglasses can also be developed under your brand. Our sunglasses collections include acetate, metal and PC sunglasses — select suitable existing models and add your branding where the product construction allows, making it possible to develop a broader branded eyewear collection combining optical frames and sunglasses.

Custom Branding Options for Private Label Eyewear

Your brand identity can be applied to different parts of the eyewear depending on the material and product construction.
 
Frame Logo

We can support:
  • Laser engraving
  • Silk screen printing
  • Temple logos
  • Selected logo positions
The recommended branding method depends on the frame material and surface.

 

Lens Logo


For selected products, we can also provide lens printing for brand identification. The logo position and printing method will be confirmed according to the selected frame and lens.

 
 
 

Custom Eyewear Packaging

 

To create a complete branded product, packaging can also be customized. Options may include:

  • Eyewear cases
  • Cleaning cloths
  • Packaging
  • Brand-related accessories
Custom packaging MOQ and requirements depend on the selected packaging solution.

Private Label Eyewear MOQ

Private Label production uses our existing eyewear designs, but the production quantity is higher than standard stock wholesale orders.
Private Label MOQ by Material
Acetate Frames                                                                     600 pcs / model
Other Frame Materials                                                         1,000 pcs / model
The final MOQ may vary depending on the selected model, colors, branding method and packaging requirements.
Looking for smaller quantities?
If you are looking for smaller quantities without Private Label branding, our standard wholesale eyewear collection may be more suitable.
Need a completely new design?
If you require completely new frame designs, our OEM / ODM custom eyewear service would be the appropriate solution.

Private Label vs Wholesale vs OEM / ODM

Not every eyewear business needs the same production model. Understanding the difference can help you choose the most suitable solution.
Product
Brand
Logo
Packaging
New mold
Product development
MOQ
 
Best for
Wholesale
Existing frames
Standard collection
Standard
Standard
No
Minimal
Stock/order dependent
 
Product sourcing
Private Label
Existing frames
Your brand
Custom
Custom options
Usually no
Limited
Acetate 600 / Other 1,000 pcs per model
Branded collections
OEM / ODM
New / custom designs
Your brand
Custom
Custom options
May be required
Extensive
Project dependent
 
Exclusive designs
Choose Wholesale If
You want to purchase existing eyewear products without your own branding.
 
 
Choose Private Label If
You want to use existing frame designs and sell them under your own brand.
 
 
Choose OEM / ODM If
You need completely new frame designs, extensive customization or exclusive product development.
Explore Custom Optical Frames →

Why Choose IU Eyewear for Private Label?

30+ Years of Manufacturing Experience
Long-term experience supporting different eyewear materials, constructions and B2B production requirements.
Professional Branding Support
Our team recommends suitable logo application methods based on the selected material and frame construction.
Extensive Existing Collections
Acetate, metal, TR90, titanium, Ultem and sunglasses give brands a broad range of products to choose from.
Custom Packaging
We coordinate branded cases, cleaning cloths and packaging for a complete branded product experience.
Multiple Material Options
Different materials allow brands to build collections for different price levels, customer profiles and market positions.
B2B Production Support
From product selection and branding to production, quality inspection, packaging and shipping.

Build Your Eyewear Collection with IU Eyewear

Private Label is an efficient way to develop a branded eyewear collection using existing frame designs.
Whether you are launching a new eyewear brand or expanding an existing collection, our Private Label program provides a practical alternative to completely custom frame development.

FAQ — Private Label Eyewear

  • What is Private Label eyewear?
    Private Label eyewear allows you to select existing eyewear designs from our collection and sell them under your own brand with customized branding and packaging.
  • What is the MOQ for Private Label eyewear?
    The MOQ is 600 pcs per model for acetate frames and 1,000 pcs per model for other frame materials.
    The final MOQ may vary depending on the selected model, color, branding method and packaging requirements.
  • Can I choose existing models?

    Yes. Private Label is based on our existing eyewear collections. You can select suitable models according to your brand and target market.

  • What materials are available?

    Our Private Label collections include acetate, metal, TR90, titanium and Ultem. Selected sunglasses are also available.

  • Can I add my own logo?
    Yes. We support branding methods including laser engraving, silk screen printing and lens printing, depending on the material and frame construction.
  • Can I customize the frame design?
    Private Label is primarily based on our existing frame designs. If you require a completely new frame design, we recommend our OEM/ODM service.
  • Can I choose different colors?
    Yes. Available colors can be selected from the existing collection. Custom color development may require additional evaluation and production quantities.
  • How do I start a Private Label project?
    Start by browsing our latest eyewear catalogs and selecting the models you are interested in. Send us the model numbers, preferred colors and branding requirements, and our team will confirm the available options, MOQ and pricing.

Start Your Private Label Eyewear Project

Ready to build your own branded eyewear collection? Send us the model numbers, preferred colors and branding requirements from our catalogs. Our team will help you confirm:

Model availability
Packaging options
Colors
Wholesale pricing
MOQ
Production requirement
Logo application
Shipping

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