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Private Label Eyewear Manufacturer

Build Your Eyewear Brand with Existing Styles
IU Eyewear provides Private Label eyewear solutions for optical stores, distributors, retailers, eyewear brands and professional buyers who want to build their own branded collection without developing completely new frame designs.
Select existing glasses frames or sunglasses from our collections, add your own brand identity, and create a market-ready eyewear collection with a lower MOQ than fully custom development.

What Is Private Label Eyewear?

Private Label eyewear allows you to select existing eyewear styles from a manufacturer's collection and add your own brand.
Instead of developing a completely new frame from scratch, you can choose suitable models, colors and materials from our existing collections and customize selected branding elements according to your requirements.
This approach can help reduce development time and product development costs while allowing you to build a collection under your own brand.
Existing Styles
Choose from our existing optical frames and selected sunglasses collections.
Your Brand
Add your own logo or branding to selected products using a suitable branding method.
Flexible Collection Building
Combine different models, colors and materials to create a collection that fits your target market.

Who Is Private Label Eyewear For?

Our Private Label program is suitable for professional buyers who want to develop a branded eyewear collection without taking on the higher quantities and development requirements of a completely new frame.
Eyewear brands
Develop a branded collection using existing frame styles that match your market positioning.
Optical distributors
Build a branded product line for specific markets or sales channels.
 
Optical stores
Create store-branded or exclusive eyewear collections using selected existing models.
New Eyewear Businesses
Test a new eyewear concept with existing products before investing in completely custom frame development.
Retailers
Add your own brand identity to selected eyewear styles for retail distribution.

How Private Label Eyewear Works

Our Private Label process is designed to keep product selection and branding straightforward.
01 
Select Your Styles
Browse our existing optical frames and selected sunglasses collections.
Choose models according to your preferred:
02
Confirm Your Selection
Send us the model numbers, colors and quantities you are interested in.
We will confirm product availability, MOQ, pricing and suitable branding options for the selected styles.
03
Add Your Brand Logo
Provide your logo and branding requirements.
Depending on the frame material, surface and design, available options may include:
The recommended logo method depends on the material, surface and plating of each frame. We will confirm the suitable method and placement before production.
04
Confirm Samples or Production
For projects requiring branding samples, we can arrange samples for approval before production.
Once the specifications are confirmed, we proceed with production according to the agreed order requirements.
05
Quality Inspection & Shipping
After production, products are inspected according to the agreed specifications before packing and shipment.

Private Label Optical Frames

Optical frames are the core of our Private Label collection.
We offer existing styles in a range of materials and constructions, allowing buyers to select products suitable for different markets and price positions.
Acetate Eyewear

Acetate frames provide extensive possibilities for colors, patterns, finishes and fashion-oriented designs.
They are suitable for Private Label collections targeting fashion, lifestyle and premium optical markets.
Titanium Eyewear

Titanium frames are suitable for lightweight and premium optical collections.
Selected existing titanium styles may be available for Private Label projects depending on product specifications and branding requirements.
Metal Eyewear

Metal frames offer versatile constructions for classic, contemporary and professional optical collections.
Branding methods are selected according to the frame construction and surface finish.
Ultem Eyewear

Ultem frames offer lightweight construction and distinctive material characteristics for buyers looking for alternatives to conventional plastics.
Selected Ultem styles can be considered for Private Label branding according to product specifications.
 
TR90 Eyewear

TR90 frames offer lightweight and flexible constructions across a variety of commercial styles.
For TR90 products, branding methods are selected according to the material and surface requirements.

Private Label Sunglasses

In addition to optical frames, selected sunglasses from our existing collections can also be considered for Private Label projects.
Depending on the product, branding may include suitable logo applications on the frame, temple or lens.
Available options depend on the material, surface, design and production requirements of the selected model.
If you require a completely new sunglasses design, dimensions, structure or mold, please refer to our Custom Eyewear / OEM/ODM service.

Custom Branding for Your Eyewear

Your branding requirements can be applied to selected existing eyewear styles according to the product construction.
Logo Application
 
Add your brand logo to suitable areas of the frame according to the material and available surface.
 
Branded Cases
 
Custom eyewear cases can be developed for selected Private Label projects.
For existing styles, custom branded case sets generally start from 300 sets, depending on the case specification.

Temple Branding

 

Branding can be applied to selected temple surfaces using an appropriate production method.

 

Cleaning Cloths & Packaging

 

Branded cleaning cloths and packaging can also be considered according to the project requirements and order quantity.

 

 

Lens Branding

 

Selected sunglasses and optical products may support lens logo applications depending on the lens and product design.

Private Label MOQ

One of the advantages of our Private Label program is the ability to start with relatively small quantities using existing eyewear styles.
From 6 or 12 pcs per Model/Color

Selected Private Label styles are available from 6 or 12 pcs per model/color, depending on the product. MOQ may vary according to:
  • Model
  • Color
  • Material
  • Branding method
  • Packaging requirements
  • Order configuration
Custom Branded Cases

For existing eyewear styles, custom branded case sets generally start from 300 sets, depending on the specification.
If you require custom packaging or additional branded accessories, we can confirm the MOQ based on the project requirements.
 
 
 
 
Need a Completely New Design?
If you need:
then the project falls under our OEM/ODM custom eyewear service, where MOQ and development requirements are calculated according to the project.

Build Your Own Eyewear Collection

Private Label allows you to create a collection without starting every product from a blank page.
You can combine:
Different Materials
  • Acetate 
  • Metal
  • TR90
  • Titanium
  • Ultem
 
Different Styles
  • Optical
  • Fashion
  • Classic
  • Contemporary
  • Lightweight
 
Different Colors
Select suitable existing colors according to your market and collection requirements.
 
 
 
Different Branding Elements
  • Logo
  • Temple Branding
  • Lens Branding
  • Cases
  • Cloths
  • Packaging

Private Label vs. Custom Eyewear Development

Private Label and custom eyewear development serve different project requirements.
i
Product design
Your brand
Logo
Existing models
New mold
Development
Starting quantity
Best for
Private Label
Existing IU styles
Yes
Yes
Yes
Normally not required
Limited
6 or 12 pcs/model/color
Branded collections and market testing
OEM / ODM
New / custom designs
Yes
Yes
Optional
May be required
Full product development
Project dependent
Exclusive/new eyewear designs
Private Label is the better choice if you already like an existing style and simply want to put your brand on it.
 
OEM/ODM is more suitable when the product itself needs to be newly developed.
Explore Custom Optical Frames →

Why Choose IU Eyewear for Private Label?

Extensive Existing Collections
Start from established frame styles instead of developing every product from scratch.
 
Branding Support
We help determine suitable branding methods based on the frame material, surface and product design.
Low Starting MOQ
Selected Private Label styles can start from 6 or 12 pcs per model/color.
 
Packaging Options
Selected projects can include branded cases, cleaning cloths, cleaning cloths and other packaging elements.
 
Multiple Materials
Access existing collections in acetate, metal, TR90, titanium, Ultem and other constructions.
Manufacturing Experience
Based in Danyang, China, IU Eyewear has decades of experience in eyewear manufacturing and international B2B supply.

Private Label Eyewear for Different Market Positions

Not every eyewear brand needs the same product range.
Our existing collections allow you to select products according to your intended market positioning.
Entry-Level Collections
Commercial styles and practical materials for price-sensitive markets and high-volume retail channels.
Mid-Range Collections
A balance of design, material selection and commercial pricing for everyday optical and retail collections.
Premium Collections
Selected acetate, titanium and other premium constructions for brands looking for higher-end product positioning.

From Product Selection to Your Branded Collection

We can support your Private Label project through the following stages:

Product Selection

Choose existing models and colors.
c

Production

Manufacture according to the approved specifications.

Quotation

Confirm MOQ, pricing and branding requirements.

Quality Inspection

Inspect finished products before shipment.

Branding

Confirm logo application and selected packaging options.

Packing & Shipping

Prepare the order for international delivery.

Sample Approval

Review branded samples when required.

Private Label Eyewear FAQ

  • What is private label eyewear?
    Private Label eyewear allows you to select existing glasses frames or sunglasses and add your own brand identity without developing a completely new frame design.
  • Can I mix different models and colors?

    For selected Private Label projects, different models and colors can be combined according to the applicable product MOQ and total order requirements. We can confirm the exact arrangement after reviewing your model list.

  • Can I customize the frame color?
    Some existing styles may be available in selected existing colors, while custom color development has different MOQ and production requirements. Please send us the models you are interested in so we can check the available options.
  • Can I put my logo on the temple?
    Yes. Selected frames can support temple branding. The suitable method depends on the material, surface and construction of the frame.
  • Can I customize the eyewear case?
    Yes. Custom branded case sets are available for selected projects. For existing styles, the MOQ generally starts from 300 sets, depending on the specification.
  • Do you provide branded packaging?
    Yes. Selected projects can include branded cases, cleaning cloths and packaging according to the project requirements and applicable MOQ.

Start Your Private Label Eyewear Project

Have an existing eyewear collection in mind?
Send us your preferred models, colors, quantities and logo requirements. Our team can check product availability, MOQ, pricing and suitable branding options for your project.

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CHINA GLASSES FRAMES SUPPLIER-IU GLASSES
No.19 Qiliang Road,Economic And Technological Development Zone,Zhenjiang,Jiangsu,China
 Email: iu-001@iueyewear.com
 Whatsapp:+86-15951275255
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